Tesla’s U.S. sales for 2024, as reported by Kelly Blue Book, show a drop in domestic performance.
The data focuses on the U.S. market and doesn’t include Canada or other international regions. Let’s dive into the numbers and see what’s going on.
Tesla’s U.S. Sales Overview
Here’s how Tesla’s vehicles performed in the U.S. EV market in 2024:
| Vehicle | Rank | 2024 Sales | 2023 Sales | Change (%) |
|---|---|---|---|---|
| Model Y | 1 | 372,613 | 398,782 | -6.6% |
| Model 3 | 2 | 189,903 | 230,015 | -17.4% |
| Cybertruck | 5 | 38,965 | — | — |
| Model X | 15 | 19,855 | 24,767 | -19.8% |
| Model S | 24 | 12,426 | 18,052 | -31.2% |
Model Y: Sales dropped by 6.6%, but it remains the best-selling EV in the U.S.
Model 3: Despite a recent refresh, sales fell by 17.4%.
Cybertruck’s Strong Start
The Cybertruck made a solid debut, ranking as the 5th best-selling EV in the U.S.
Model S and Model X: Declining Sales
Both the Model S and Model X saw significant drops in 2024.
The Model S fell by 31.2%, while the Model X was outsold by the Rivian R1S, which offers more seating and storage space.
U.S. Sales Down, Global Performance Steady
Tesla’s U.S. sales fell in 2024, but the company’s global numbers stayed strong.
Tesla delivered 1.79 million vehicles worldwide in 2024, compared to 1.81 million in 2023. Growth in Europe and Asia helped make up for the U.S. drop.
Cybertruck’s Success
The Cybertruck is a standout for Tesla. It outsold competitors like the Rivian R1T and Ford F-150 Lightning, becoming the top-selling vehicle in the $100,000+ price range.
Model S and Model X: Time for Updates?
The Model S and Model X struggled in 2024. The Model X was outsold by the Rivian R1S, which offers more seating and storage space.
Both Tesla models are overdue for updates to stay competitive.
Rumors of upgrades, like ambient lighting and a bumper camera, haven’t materialized yet.
A full refresh, using technologies like the Cybertruck’s 800V architecture and steer-by-wire system, could give these models a boost.
The Political Factor
Elon Musk’s political views might have hurt Tesla’s U.S. sales. Even with the Model 3’s big refresh, sales dropped by 17.4%.
At the same time, competitors like the Ford Mustang Mach-E and Hyundai Ioniq 5 saw sales rise.
Looking Ahead
Tesla’s U.S. sales have dropped, but the company still performs well globally.
New innovations, such as the next-generation vehicle platform and FSD advancements, could help U.S. sales recover by 2025.
To stay ahead in the EV market, Tesla will need to keep adapting and innovating. Projects like Optimus and Starship show that the company’s future is full of potential.
