A recent survey conducted by the European Performance Satisfaction Index (EPSI) has revealed that Tesla’s Supercharger network continues to be the most preferred electric vehicle (EV) charging solution among Norwegian drivers, despite a general decline in satisfaction with the country’s charging infrastructure as a whole.
The EPSI study, which polled Norwegian EV owners, showed that the overall customer satisfaction score for Norway’s charging providers dropped from 70.8 points in 2022 to 64.7 points in 2023 on a 100-point scale.
This decline in satisfaction reflects a number of concerns expressed by respondents regarding the Norwegian charging network.
Despite this industry-wide dip, Tesla Superchargers remained the clear favorite among survey participants, earning a score of 77.6 points in 2023 – significantly higher than the second-place finisher.
Newcomer Uno-X, which scored 69.6 points. EPSI noted that a difference of 2.5 points or more between charging providers is considered statistically significant, underscoring the substantial gap between Tesla and its competitors.
However, the report also revealed that Tesla Superchargers received a lower score in 2023 compared to previous years, indicating that customer satisfaction with the brand’s charging network has declined to some degree.
As EPSI stated,
“Customer satisfaction is still very high but has nevertheless fallen noticeably compared to last year.”
While Tesla Superchargers were praised for the quality of the charging experience and competitive pricing, the survey respondents expressed growing concerns about the company’s perceived lack of social responsibility.
“The survey shows, however, that the charging giant is rated far worse when it comes to taking social responsibility. Confidence in the brand has suffered a clear break in the past year, and customers refer to Tesla in a far less positive way than before,” EPSI noted.
Beyond the performance of individual charging providers, the EPSI survey also highlighted broader issues with Norway’s EV charging infrastructure. Approximately 52% of respondents indicated that it is difficult to compare pricing between the various charging operators in the country, suggesting a need for greater transparency and standardization.
Additionally, the survey found that Norwegian EV drivers tend to choose charging providers based on practical considerations, such as availability and convenience, rather than brand loyalty.
This suggests that charging networks will need to focus on improving the overall user experience, accessibility, and pricing clarity in order to attract and retain customers in the long run.
The decline in overall satisfaction with Norway’s charging infrastructure is a concerning trend, as the country has long been at the forefront of EV adoption and is widely regarded as a global leader in the transition to electric mobility.
While Tesla Superchargers continue to be the most preferred charging solution, the survey results underscore the need for ongoing improvements and innovation across the entire Norwegian charging ecosystem to meet the evolving needs and expectations of EV drivers.
As Norway’s EV market continues to grow and diversify, charging providers will need to prioritize customer satisfaction, pricing transparency, and social responsibility in order to maintain and build upon the country’s reputation as a sustainable transportation leader.
