The Tesla Model Y continues to make waves in China’s competitive SUV market. According to data from Yiche, the all-electric crossover has claimed the top spot as China’s best-selling SUV from January to August 2024, outperforming both electric and conventional models.
Key sales figures for the period:
- Tesla Model Y: 292,489 units
- BYD Song Plus New Energy: 245,435 units
- BYD Yuan Plus: 169,960 units
The reengineered Tesla Model 3 is also showing strong performance in China, with 99,198 units sold from January to August 2024. This success may be partly attributed to exports, as Giga Shanghai is one of only two Tesla factories currently producing the revamped sedan for global markets.
Tesla China’s momentum appears to be building in Q3 2024, with recent weeks showing robust new vehicle registration numbers:
- Week ending September 8: 16,200 registrations
- Week ending September 15: 15,600 registrations
If this pace continues, Tesla China could be poised for impressive Q3 2024 results.
Tesla’s Global Impact with Limited Product Line
What’s particularly noteworthy is Tesla’s strong performance in key markets like China and the United States with a relatively small product lineup. In the U.S., the Model Y is approaching a significant milestone:
- Model Y’s U.S. market share through Q2: 2.8%
- Current best-selling vehicle: Toyota RAV4 (Model Y trails by a small margin)
These figures suggest the Model Y could soon become the best-selling vehicle in the United States, further cementing Tesla’s position in the global automotive market.
Tesla’s ability to achieve such significant market penetration with a limited product range underscores the company’s strong brand appeal and the growing demand for electric vehicles in major markets.
