Tesla Sees 213% Sales Growth in Norway

Tesla saw a huge rise in sales in Norway this May. The company sold 2,600 vehicles, up from 830 in May 2024. That’s a 213% jump. This comes at a time when Tesla is losing ground in most of Europe. Norway now stands out as a key market where Tesla’s cars are still in high demand.

Most of the growth came from the refreshed Model Y. This one model made up 2,346 of the sales. It has kept its title as the best-selling vehicle in Norway for the third year straight.

Tesla ended May with an 18.2% share of Norway’s new car market. That put it ahead of every other brand, including Volkswagen, which has been strong across Europe in 2025. In Norway, electric vehicles are now 93.9% of new car sales. Tesla is thriving in a place where most people buying cars are choosing electric.

Sales for the Year So Far

Between January and May, Tesla sold 7,600 cars in Norway. That’s an 8.3% rise compared to the same period in 2024. The brand now holds a 13.7% market share for the year. Volkswagen is still ahead with 19.5%, but Tesla’s Model Y leads all models. So far this year, 6,201 Model Ys have been sold. That beats the Toyota BZ4X with 3,703 sales and the Volkswagen ID.4 with 3,073.

Norway continues to be one of the easiest places to sell electric cars. Over 92% of new cars sold between January and May were fully electric. That’s up from around 90% last year.

The government has helped this shift by keeping costs low for electric vehicles. There are no VAT charges on zero-emission vehicles, and buyers pay lower registration and ownership taxes. They get toll discounts and are allowed to use bus lanes. Norway also has over 25,000 public charging stations, approximately one for every 215 people.

Tesla is using local offers to increase sales. One offer gives buyers zero-interest financing on a new Model Y if they take delivery by the end of June. This is meant to keep demand high after the model’s refresh.

Struggles Across Europe

While Norway is doing well, the rest of Europe is a different story. Tesla’s sales have dropped in several countries. In Sweden, May sales fell 53.7% from the year before, down to just 503 vehicles. France saw a 67% drop. Portugal was down 68%. The Netherlands dropped 36%, and Denmark fell 30.5%.

The problems in Europe come from a few things. There’s more competition from both long-time carmakers and newer Chinese brands. Some buyers are turned off by Elon Musk’s political activity. Others think the current Tesla models are getting old. The European Automobile Manufacturers’ Association reported a 49% drop in Tesla’s regional sales in April 2025.

Still, some experts say Tesla’s results in Norway show that growth is possible when the product is refreshed and the pricing makes sense. The strong numbers for the updated Model Y may point to how Tesla can turn things around in other countries.