Tesla is thinking about an SUV that mixes the sharp look of the Cybertruck with features people expect from a regular SUV. Clues come from Tesla’s “Sustainable Abundance” video that went out with Master Plan Part 4. In the video released September 1, 2025, some viewers spotted small Cybertruck-like SUV models sitting in Tesla’s studio.
Tesla has shown new car ideas this way before, like teasing Model Y updates in the background.
Tesla has a gap in its vehicles. The Model X is about 199 inches long but smaller than family-sized SUVs many Americans buy. Buyers want a larger electric SUV from Tesla. Rivian’s R1S SUV outsells its pickup, showing demand for large EVs.
Cybertruck’s tough year
The Cybertruck is having trouble finding buyers. Sales dropped 50% in the second quarter of 2025, with only 4,306 units sold. The yearly pace is now near 20,000, far below Tesla’s original goal of 250,000 to 500,000. The Cybertruck is now third in electric pickups, behind Ford F-150 Lightning and GMC Hummer EV.
Tesla said the cold-rolled stainless steel exoskeleton from the Cybertruck isn’t coming to new vehicles. This was confirmed in the Q4 2024 shareholder report.
The reason comes down to cost. Building with stainless steel and the special tools needed doesn’t make sense for more vehicles.
New ideas for a Cyber SUV
Experts think Tesla might use the Cybertruck’s sharp look but build the SUV with more regular materials and easier methods. Early drawings show what that could look like. That would cut costs, help produce more cars, and let Tesla add things that matter to families, like third-row seats.
Tesla’s future isn’t just cars anymore. Master Plan Part 4 puts focus on AI and robots, especially the Optimus robot, which Tesla aims to scale to one million units a year by 2029. About 80% of future business could come from tech projects, not just vehicle sales. Still, Tesla needs cars that sell in large numbers to keep the company strong while other projects grow. A Cyber SUV in the style of Cybertruck could help, attracting buyers who want a big SUV but with Tesla’s look.
Tesla hasn’t said when or if it will build the Cyber SUV. Right now the company wants to improve autonomous Cybercab development, get more out of Model Y production, and scale its robot. For families, price is important. The Cybertruck base model starts at $70,000, far above older promises of $39,900. For the SUV version to catch on, Tesla needs to make it affordable and practical.
Tesla faces decisions about building large electric SUVs for the American market as buyers look for size and style. The new models in videos show design work is happening, but quieter than big announcements. The next steps will depend on Tesla’s production costs, sales trends, and what buyers want next.
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