Tesla has updated the blue paint choices for the Model 3 and Model Y in the United States, and Deep Blue Metallic is no longer listed for either vehicle. In its place, Marine Blue now appears on the Model 3 Premium and Model Y Premium, and Frost Blue now appears on the Model 3 Performance and Model Y Performance. That gives Tesla two separate blue finishes across its upper trims, instead of the single Deep Blue Metallic option that had covered both cars for years.
Pricing By trim
Marine Blue carries a $1,000 charge on the Premium trims in the U.S., which puts it in the paid-color slot for buyers who want a blue finish on those versions. Frost Blue, by contrast, comes at no extra cost on the Performance trims, and that matches Tesla’s current setup for Model 3 and Model Y Performance configurations in North America.
And that split gives shoppers a clear difference at checkout, since the Premium cars get the darker paid option and the Performance cars get the lighter exclusive shade without an added fee.
Frost Blue is not a new name inside Tesla’s lineup, since the company had already introduced that color on the refreshed Model S and Model X after their June 2025 update.
Now Tesla has carried that same shade over to the Model 3 Performance and Model Y Performance, which ties the company’s lower-priced performance models to a color first used on its flagship vehicles. At the same time, Marine Blue had already reached Europe and parts of Asia-Pacific before this U.S. rollout, so North American buyers are now getting a color Tesla had launched in other regions first.
End of Deep Blue
Deep Blue Metallic had been part of Tesla’s color range since 2016, which puts its run at more than eight years before this change. Over that span, the paint became a familiar part of Tesla’s lineup, first through the early Model S and Model X years and later across the Model 3 and Model Y period as those vehicles took over the company’s sales mix. But Tesla has now retired that long-running shade, and the move closes one of the longest color runs the company had kept in regular use.
Tesla rarely leans on traditional model-year overhauls in the way legacy automakers do, so changes like new paint colors can stand out more on its order pages than they would at other brands.
In this case, the company has used color to separate Premium and Performance trims more sharply, with Marine Blue serving as the paid upgrade and Frost Blue acting as a no-cost signature option for the faster versions. Yet, U.S. buyers now get two new blue choices on the Model 3 and Model Y, Frost Blue moves down from the Model S and Model X, and Deep Blue Metallic exits the lineup after more than eight years.
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