Tesla and LiveOne have unveiled new subscription offerings and pricing structures following a significant amendment to their partnership agreement in early October 2024.
The changes mark a new chapter in the long-standing relationship between the electric vehicle manufacturer and the music streaming service, previously known for integrating LiveOne’s Slacker radio product into Tesla vehicles.
The amended partnership, announced on October 1, 2024, introduces six major changes:
- Tesla will permanently replace its existing streaming button with LiveOne’s version
- Introduction of LiveOne 2.0, enabling cross-device music access
- Opportunity for 1.9 million existing subscribers to upgrade to Premium/Plus services
- Projected tripling of Average Revenue Per User (ARPU)
- Beginning December 1, 2024, Tesla will discontinue subsidizing LiveOne products for certain customers, though LiveOne will offer exclusive discounted packages to all Tesla owners
- Tesla commits to ongoing monthly payments for grandfathered users indefinitely
New Subscription Tiers
LiveOne has introduced two distinct subscription tiers: LiveOne Plus and LiveOne Plus Premium. The primary differentiation between the tiers lies in the Premium version’s ability to offer on-demand listening and offline access.
LiveOne Plus Features ($3.99/month or $34.99/year)
- Portable Tesla music history and ratings via LiveOne app
- Ad-free listening experience
- Unlimited skip capability
- Premium audio quality
- Access to hundreds of curated music stations
- Full access to podcasts, audiobooks, and video content
LiveOne Plus Premium Features ($9.99/month or $99.99/year)
- All LiveOne Plus features
- On-demand listening capability
- Offline access to content
- Exclusive Tesla customer pricing
Both subscription tiers maintain high-quality audio standards and provide comprehensive access to LiveOne’s content library.
The Premium tier’s annual subscription represents significant savings compared to monthly billing, offered exclusively to Tesla owners.
The new pricing structure and feature sets demonstrate LiveOne’s commitment to providing Tesla owners with premium music streaming options while expanding their service accessibility beyond the vehicle itself.
