Tesla Starts Selling Superchargers to Businesses and Individuals

Tesla has launched a new program that lets people and companies buy Superchargers, brand them, and run them as their own.

The idea is to help grow the EV charging network faster and let others take part in running charging stations. It’s also a way for businesses to connect with EV drivers and earn money from charging.

How the program works

The new Hardware Sales program lets buyers purchase Tesla Superchargers and customize them with their own logos or designs. This is known as white-labeling. Owners can set their own pricing, giving them freedom to charge what they want based on their area or business needs.

Tesla says participants will have “full control, yet zero hassle.” This likely means Tesla will still handle things like maintenance, software updates, and network support.

Main features include:

Branding Options: Buyers can place their own brand on the chargers.
Price Control: Owners decide how much to charge. They can use fixed prices or change them based on demand.
Easy Operations: Tesla seems to keep the tech side simple by handling updates and support.

Tesla’s supercharger network

Tesla has built the largest fast-charging network worldwide. As of early 2025, it includes over 7,000 stations with about 65,800 connectors in North America, Europe, and Asia-Pacific. These Superchargers can deliver up to 325 kW of power. They’re usually placed near highways, malls, and restaurants so drivers can charge during trips or errands.

Tesla opened its charging network to other EV brands recently. Cars from companies like Ford, Hyundai, and Kia can now use the Superchargers with adapters or the North American Charging Standard (NACS). Allowing other companies to buy and run Superchargers adds another way for Tesla to grow the network.

This new program might speed up how fast the network grows, since Tesla won’t need to build every station themselves. It gives businesses a chance to bring in EV drivers and possibly earn money from charging.

For example, a hotel could install branded Superchargers in its parking lot. They could let guests charge for free or set a price for others. Dynamic pricing lets owners adjust rates depending on the time of day or usage level.

The program could also help reduce range concerns, making EVs more practical for more people.

Public response

The announcement got people talking. Dan Burkland on X said it was “fantastic news” for business owners.

“Fantastic news especially for business owners who want to host Superchargers at their businesses.”

A user named Zero liked how it could lead to “much larger charging infrastructure in very convenient locations.”

Dissecting the Markets had an idea to use Supercharger screens for ads to bring in extra income.

Still, some worried that dynamic pricing might lead to higher costs in busy areas. That could hurt drivers, even if it helps station owners earn more.

Power2Drive Europe

Tesla will present this program at Power2Drive Europe at Messe München, which is part of The smarter E Europe. This annual event focuses on EV charging and sustainable mobility. It draws people from energy companies, carmakers, and tech startups. This year’s theme is “Charging the Future of Mobility.”

How to join the event

To get more details, visitors can go to Tesla’s booth (C6.670) at Power2Drive Europe between May 7 and 9. If you can’t attend, you can DM the Commercial Lead for Charging, Moritz Gutbrod, via LinkedIn for more information.

The program seems focused on Europe for now, with no update on plans for other regions. And with flexible pricing, charging could become more expensive in busy places.

Tesla may share more answers during the event or in future posts.

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