Tesla Bot Action Figure Release Crashes Website with Traffic

Tesla has released a highly detailed action figure of its Optimus humanoid robot, sending fans into a buying frenzy that crashes the company’s online store.

The miniature replica, crafted at 1:10 scale, showcases Tesla’s attention to detail with over 40 precision-engineered components. Standing at 18.2 centimeters tall, this collector’s piece isn’t just for display – it features 20 articulation points, allowing enthusiasts to recreate the robot’s signature movements and poses.

What sets this release apart is its inclusion of distinctive accessories: a sleek charging dock that mirrors the actual Optimus charging station, and the whimsically named “CyberHammer” – a nod to Tesla’s industrial aspirations for the full-scale robot.

Within hours of the launch, Tesla’s online store buckled under unprecedented demand. Priced at $40 in the US and $55 in Canada, the figurine has become an instant collector’s item, with many fans reporting checkout errors and website timeouts.

This collectible launch comes at a strategic time, as Tesla gears up to deploy thousands of actual Optimus robots in its manufacturing facilities next year. The company maintains its timeline for consumer availability in 2026, with recent demonstrations showing the robot’s improved capabilities in autonomous navigation and charging.

For those lucky enough to secure an order, the action figure serves as a tangible preview of Tesla’s ambitious robotics future.

You can check the Tesla Bot Action Figure order page here.